The Graphic Designer's Guide to Better Business Writing
by: Barbara Janoff (0)
Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now thereās help! The Graphic Designerās Guide to Better Business Writing teaches graphic designers how to write compelling business communications and to develop related speaking and observational skills that can smooth a career path or make an entrepreneurial endeavor more successful.
Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately.
Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
The Reviews
This was just "OK". I was hoping for more examples and samples of writing styles and pieces. However, some of the techniques and tips described in this book were valuable. It would be worth 5 stars if this were only a $10 book. :)
This is an excellent resource to assist anyone with effective communication. I purchased this for my son, a graphic design major, to assist his efforts with drafting cover letters, resumes and overall "packaging" of his ideas.
This book has been a great addition to my reference library. In particular, I am making use of the "Revision Checklist" on page 19 when writing business letters. It forces me to look at what I have written in an objective way and has been invaluable in improving my written communications. Worth the price of the book right there for me.I have used the chapter on "Packaging Yourself". It covers introductory letters, resume writing and interviewing in a concise, no-nonsense way. I found the information went directly to the point and I am very grateful for the guidance on etiquette.There are enlightening tidbits throughout the book, such as the difference between active and passive writing. This book is not just for graphic designers.
You don't have to be a graphic designer to appreciate this book. I recommend it to anyone seeking a job!
